ECKO Hotels Leads Hospitality Innovation in India by Launching Bilingual Website Featuring Hindi to Serve the Nation’s Fastest-Growing Traveler Segment

In a groundbreaking move that reflects both national pride and a visionary approach to digital hospitality, ECKO Hotels & Resorts has launched a bilingual website offering a Hindi language option, becoming the first brand in India’s hospitality sector to do so. This innovative step signifies a deep commitment to cultural inclusivity and enhances accessibility for the rapidly expanding base of domestic travelers across India.

The announcement follows the brand’s official debut in April 2025, when it unveiled its flagship property with one hundred keys in the serene state of Uttarakhand. With this bold initiative, ECKO isn’t just expanding its digital footprint—it is reshaping the narrative around local-language hospitality and digital engagement in the Indian tourism industry.

Celebrating India’s Linguistic Identity
By introducing a Hindi version of its website, ECKO acknowledges and celebrates the importance of Hindi as a primary language for millions of Indian travelers.This decision represents both a meaningful gesture and a calculated strategy aimed at forging a deeper connection with the cultural core of India.
As the country witnesses a tourism renaissance driven by rising disposable incomes and a newfound appreciation for domestic travel, digital inclusivity becomes essential.

A Vision Rooted in Indian Culture and Global Standards
More than just a language option, ECKO’s bilingual platform reflects the brand’s broader mission: seamlessly integrating Indian tradition with global hospitality excellence. The website’s Hindi interface allows domestic travelers to browse services, room options, and local experiences in a language they understand intuitively, enhancing both user engagement and booking convenience.

This initiative also aligns with ECKO’s core philosophy of reviving and promoting traditional Indian hospitality—a service culture known for its warmth, attentiveness, and personalization. Every ECKO property is envisioned as a living canvas of local heritage, where architecture, culinary arts, and service are drawn from the surrounding region’s identity.

Meeting the Needs of a Diverse Audience
While the Hindi-language launch primarily targets the domestic segment, ECKO hasn’t forgotten its international clientele. The website continues to offer English as the default global language, ensuring accessibility for travelers from abroad. In an exciting roadmap of digital enhancements, the company plans to add other widely spoken global languages such as French, German, Spanish, Chinese, and Japanese in the near future.

This expansion will cater to inbound tourists from key source markets and elevate ECKO’s global appeal. The multilingual initiative is poised to broaden the brand’s reach while reinforcing India’s position as a world-class travel destination.

Perkin Rocha, Founder & CEO – ECKO Hotels & Resorts said, “We are extremely excited to launch our bilingual website with focus on Hindi, our national language. It is an honour to be one of the first hotel chains in India to do so. We are proud of our rich cultural heritage and languages and our website is testimony to that.”

A Strategic Response to Domestic Travel Trends
The launch of this initiative arrives at a highly opportune moment, as India’s domestic tourism landscape experiences significant momentum. In the wake of the pandemic, shifting travel preferences have led to a surge in local exploration, with more Indians choosing to discover destinations within their own country.

More Indians are now exploring their own country, seeking destinations that are rich in culture, nature, and wellness. With rising digital literacy across Tier 2 and Tier 3 cities, having a Hindi-language website lowers entry barriers and creates a welcoming digital space for these new-age explorers.

This forward-thinking approach enables ECKO to capture emerging traveler segments who might previously have found luxury hospitality websites unrelatable or difficult to navigate due to language limitations. The hospitality group’s understanding of this need demonstrates a sophisticated grasp of evolving consumer behavior and a willingness to innovate accordingly.

Looking Ahead
With its flagship property in Uttarakhand as a launchpad, ECKO Hotels & Resorts is poised to expand its footprint across key tourist circuits in India. Each new property will serve as a fusion of Indian heritage and contemporary luxury, reflecting local stories and landscapes in a globally refined format.

As India’s hospitality landscape becomes increasingly competitive, ECKO’s blend of cultural authenticity, digital accessibility, and service excellence positions it as a standout player. Its pioneering bilingual website is more than a first-of-its-kind tech move—it’s a statement of intent that puts Indian guests and Indian identity at the center of the luxury experience.

In doing so, ECKO Hotels & Resorts not only honors its roots but also opens a new chapter in the digital transformation of India’s hospitality industry, where language becomes a bridge, not a barrier, and tradition walks hand-in-hand with innovation.

Source: https://www.travelandtourworld.com/news/article/ecko-hotels-leads-hospitality-innovation-in-india-by-launching-bilingual-website-featuring-hindi-to-serve-the-nations-fastest-growing-traveler-segment/